Industry Benchmarks
How does your homepage messaging compare? Performance data across 13 industries from 30,134 ranked sites, drawn from 52,472 analyzed websites.
Median Score
59
across all sites
Sites Ranked
30,134
from 52,472 analyzed
Top Industry
B2B SaaS
median 75
Score Range
46 – 67
25th–75th percentile
Score Distribution
A
7%
1,992 sites
B
24%
7,379 sites
C
42%
12,746 sites
D
26%
7,789 sites
F
0.8%
228 sites
Browse by Industry
Click an industry to see detailed benchmarks, leaderboards, and top performers.
Media / Content
6,908 sites
6%
33%
43%
18%
0.5%
Developer Tools
6,886 sites
8%
26%
41%
24%
0.4%
B2C SaaS
3,549 sites
13%
33%
34%
19%
0.4%
B2B SaaS
986 sites
44%
44%
10%
2%
0%
Nonprofit
468 sites
2%
33%
52%
12%
0.4%
Edtech
257 sites
4%
37%
44%
14%
0%
Agency / Services
222 sites
5%
44%
43%
8%
0%
E-Commerce
209 sites
1.0%
29%
54%
17%
0%
Fintech
180 sites
2%
37%
47%
14%
0.6%
Healthtech
154 sites
3%
31%
49%
18%
0%
Marketplace
92 sites
2%
42%
37%
18%
0%
AI / ML
59 sites
2%
41%
39%
17%
2%
Cybersecurity
42 sites
2%
31%
57%
10%
0%
Explore by Metric
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