Industry Benchmarks

How does your homepage messaging compare? Performance data across 13 industries from 30,134 ranked sites, drawn from 52,472 analyzed websites.

Median Score

59

across all sites

Sites Ranked

30,134

from 52,472 analyzed

Top Industry

B2B SaaS

median 75

Score Range

46 – 67

25th–75th percentile

Score Distribution

A

7%

1,992 sites

B

24%

7,379 sites

C

42%

12,746 sites

D

26%

7,789 sites

F

0.8%

228 sites

Browse by Industry

Click an industry to see detailed benchmarks, leaderboards, and top performers.

Media / Content

6,908 sites

62median
+3 vs avg
P25: 53P75: 68
A

6%

B

33%

C

43%

D

18%

F

0.5%

Developer Tools

6,886 sites

60median
+1 vs avg
P25: 46P75: 68
A

8%

B

26%

C

41%

D

24%

F

0.4%

B2C SaaS

3,549 sites

64median
+5 vs avg
P25: 53P75: 71
A

13%

B

33%

C

34%

D

19%

F

0.4%

B2B SaaS

986 sites

75median
+16 vs avg
P25: 71P75: 79
A

44%

B

44%

C

10%

D

2%

F

0%

Nonprofit

468 sites

62median
+3 vs avg
P25: 57P75: 66
A

2%

B

33%

C

52%

D

12%

F

0.4%

Edtech

257 sites

63median
+4 vs avg
P25: 58P75: 67
A

4%

B

37%

C

44%

D

14%

F

0%

Agency / Services

222 sites

65median
+6 vs avg
P25: 60P75: 69
A

5%

B

44%

C

43%

D

8%

F

0%

E-Commerce

209 sites

61median
+2 vs avg
P25: 55P75: 64
A

1.0%

B

29%

C

54%

D

17%

F

0%

Fintech

180 sites

64median
+5 vs avg
P25: 58P75: 68
A

2%

B

37%

C

47%

D

14%

F

0.6%

Healthtech

154 sites

61median
+2 vs avg
P25: 56P75: 66
A

3%

B

31%

C

49%

D

18%

F

0%

Marketplace

92 sites

63median
+4 vs avg
P25: 56P75: 69
A

2%

B

42%

C

37%

D

18%

F

0%

AI / ML

59 sites

64median
+5 vs avg
P25: 55P75: 67
A

2%

B

41%

C

39%

D

17%

F

2%

Cybersecurity

42 sites

65median
+6 vs avg
P25: 61P75: 66
A

2%

B

31%

C

57%

D

10%

F

0%

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