Benchmarks
Industry Benchmarks
How does your homepage messaging compare? Medians and grade mix for 15 industries, from 30,521 ranked homepages (drawn from 47,121 scored).
- 60
- Median score, all homepages
- 30,521
- Homepages ranked
- B2B SaaS
- Highest median (73)
- 54 to 67
- Middle half of scores (25th to 75th percentile)
By industry
Median score and grade mix
Sorted by number of homepages. The black tick is the all-homepage median (60). Pick an industry for its full benchmark.
A gradesB gradesC gradesD gradesF grades
| Industry | Median |
|---|---|
| B2B SaaS2,208 homepages | 73 |
| B2C SaaS1,955 homepages | 67 |
| Media / Content1,784 homepages | 62 |
| Developer Tools1,649 homepages | 70 |
| Edtech469 homepages | 64 |
| Agency / Services335 homepages | 67 |
| Healthtech335 homepages | 64 |
| Nonprofit298 homepages | 63 |
| Fintech290 homepages | 66 |
| E-Commerce271 homepages | 61 |
| Defense & GovTech240 homepages | 63 |
| AI / ML147 homepages | 66 |
| Cybersecurity100 homepages | 68 |
| Marketplace79 homepages | 66 |
| Local Business4 homepages | 65 |
Grade mix uses each industry’s stored grade distribution. All homepages: 30,521.
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