First Impression Simulator

You get 3 seconds. What do visitors actually see? Find out what your homepage communicates before anyone reads a single word.

What it looks at

What category visitors think you’re in
We read the signals in your copy the way a newcomer would and name the category they’d most likely guess.
Who it seems to be for
Job titles, company types and industries mentioned near the top shape who feels welcome.
What you seem to offer
We look for a plain description of the product: a verb and a noun a visitor could repeat.
The main benefit and the tone
Whether the page leads with saving time, saving money, reducing risk or something else, and whether it reads formal or casual.

Questions

How long does a first impression take?

Most visitors decide whether to stay within a few seconds, which is why the simulator only looks at what’s visible before scrolling.

Is this the same as a five-second test?

It’s similar, but automated. Instead of asking people, it reads the copy and reports what a newcomer would most likely conclude.

What should I do if the simulator gets my category wrong?

Say the category plainly in your headline or subhead. If software can’t tell, many visitors can’t either.

Is it free?

Yes, with no sign-up.

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