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Cybersecurity Marketing Benchmarks

Based on 100 analyzed websites

Score Distribution

OverallMedian: 68 | Mean: 67.9
48
82
CTA EffectivenessMedian: 45 | Mean: 49
0
78
ClarityMedian: 59 | Mean: 58.5
19
100
ICP ClarityMedian: 45 | Mean: 47.4
0
94
First ImpressionMedian: 48 | Mean: 47.8
12
94
Pricing PageMedian: 75 | Mean: 55.7
0
100

Grade Distribution

A+AA-B+BB-C+CC-D+DD-F

Share of 100 Cybersecurity homepages at each grade.

Top Cybersecurity Sites

1entreda.com
82/100
2cybee.ai
80/100
3keepersecurity.eu
79/100
4scamadviser.com
78/100
5vipre.com
78/100
6redcanary.co
77/100
7absolute.com
76/100
8trustlook.com
76/100
9threatdown.com
75/100
10todyl.com
75/100
11totalav.com
75/100
12halcyon.ai
74/100
13manageengine.com
74/100
14umbrella.com
74/100
15emsisoft.com
73/100

Common Positioning Archetypes

platform ecosystem34 sites
trust authority32 sites
community movement9 sites
price value9 sites
simplifier7 sites

Other Industries

B2B SaaSB2C SaaSE-CommerceMarketplaceAgency / ServicesDeveloper ToolsFintechHealthtechEdtechMedia / ContentAI / MLDefense & GovTechLocal BusinessNonprofit

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