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Cybersecurity Marketing Benchmarks

Based on 42 analyzed websites

Score Distribution

OverallMedian: 65 | Mean: 62.3
34
82
CTA EffectivenessMedian: 60 | Mean: 53
0
80
ClarityMedian: 52 | Mean: 52.8
19
84
ICP ClarityMedian: 45 | Mean: 46.3
0
94
First ImpressionMedian: 48 | Mean: 43.4
12
94
Pricing PageMedian: 35 | Mean: 40.7
0
100

Grade Distribution

A+

2%

1

B+

7%

3

B

10%

4

B-

14%

6

C+

36%

15

C

19%

8

C-

2%

1

D+

2%

1

D

5%

2

D-

2%

1

Common Positioning Archetypes

trust authority11 sites
platform ecosystem9 sites
price value6 sites
premium leader6 sites
community movement2 sites

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