Cybersecurity Marketing Benchmarks
Based on 42 analyzed websites
Score Distribution
OverallMedian: 65 | Mean: 62.3
34
82
CTA EffectivenessMedian: 60 | Mean: 53
0
80
ClarityMedian: 52 | Mean: 52.8
19
84
ICP ClarityMedian: 45 | Mean: 46.3
0
94
First ImpressionMedian: 48 | Mean: 43.4
12
94
Pricing PageMedian: 35 | Mean: 40.7
0
100
Grade Distribution
A+
2%
1
B+
7%
3
B
10%
4
B-
14%
6
C+
36%
15
C
19%
8
C-
2%
1
D+
2%
1
D
5%
2
D-
2%
1
Top Cybersecurity Sites
1cybee.ai
82/1002scamadviser.com
79/1003comodo.com
73/1004threatdown.com
71/1005trendmicro.com
71/1006trendmicro.eu
71/1007securityweek.com
69/1008thehackernews.com
69/1009reasonsecurity.com
68/10010scworld.com
67/10011roboshadow.com
66/10012astaro.com
66/10013secureworks.com
66/10014sophos.com
66/10015w.tools
66/100Common Positioning Archetypes
trust authority11 sites
platform ecosystem9 sites
price value6 sites
premium leader6 sites
community movement2 sites
Other Industries
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