E-Commerce Marketing Benchmarks
Based on 209 analyzed websites
Score Distribution
OverallMedian: 61 | Mean: 57.9
32
80
CTA EffectivenessMedian: 57 | Mean: 57.7
0
100
ClarityMedian: 34 | Mean: 37.2
7
100
ICP ClarityMedian: 45 | Mean: 35.6
0
91
First ImpressionMedian: 40 | Mean: 39
4
72
Pricing PageMedian: 0 | Mean: 23.7
0
100
Grade Distribution
A+
< 1%
1
A-
< 1%
1
B+
2%
5
B
10%
21
B-
16%
34
C+
28%
58
C
22%
46
C-
4%
8
D+
4%
9
D
11%
23
D-
1%
3
Top E-Commerce Sites
1minmaxify.com
80/1002hextom.com
74/1003w3counter.com
73/1004cb2.com
72/1005kaktusapp.com
72/1006wholefoodsmarket.com
72/1007jumia.com.ng
72/1008fromourplace.com
71/1009iwantmyname.com
70/10010walmart.com
70/10011lanebryant.com
70/10012petsmart.ca
69/10013tirerack.com
69/10014marshall.com
69/10015boxlunch.com
68/100Common Positioning Archetypes
price value108 sites
premium leader34 sites
community movement30 sites
specialist4 sites
platform ecosystem3 sites
Other Industries
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