E-Commerce Marketing Benchmarks
Based on 271 analyzed websites
Score Distribution
OverallMedian: 61 | Mean: 60.7
33
84
CTA EffectivenessMedian: 30 | Mean: 36.9
0
75
ClarityMedian: 40 | Mean: 41.6
12
100
ICP ClarityMedian: 45 | Mean: 37
0
90
First ImpressionMedian: 40 | Mean: 37.5
12
72
Pricing PageMedian: 0 | Mean: 31.8
0
100
Grade Distribution
<1%
<1%
8%
23%
30%
31%
4%
1%
1%
A+AA-B+BB-C+CC-D+DD-F
Share of 271 E-Commerce homepages at each grade.
Top E-Commerce Sites
Common Positioning Archetypes
price value99 sites
premium leader64 sites
community movement19 sites
platform ecosystem13 sites
simplifier9 sites
Other Industries
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