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Media / Content Marketing Benchmarks

Based on 6908 analyzed websites

Score Distribution

OverallMedian: 62 | Mean: 59.2
27
87
CTA EffectivenessMedian: 57 | Mean: 51.3
0
100
ClarityMedian: 43 | Mean: 44.5
0
100
ICP ClarityMedian: 38 | Mean: 30.7
0
100
First ImpressionMedian: 28 | Mean: 30.1
4
94
Pricing PageMedian: 0 | Mean: 32.4
0
100

Grade Distribution

A+

1%

100

A

2%

154

A-

2%

162

B+

5%

357

B

12%

838

B-

15%

1057

C+

17%

1161

C

19%

1316

C-

7%

474

D+

6%

414

D

9%

594

D-

4%

246

F

< 1%

35

Top Media / Content Sites

1zight.com
87/100
2infusionsoft.com
87/100
3statspresso.com
86/100
4getfieldy.com
85/100
5schedulethreads.com
84/100
6google-analytics.com
84/100
7bookthatapp.com
83/100
8formsdeck.com
83/100
9free-invoice.co.za
83/100
10observe.ai
83/100
11link.me
83/100
12linkme.global
83/100
13showpad.com
83/100
14360learning.com
82/100
15domotz.com
82/100

Common Positioning Archetypes

price value1273 sites
community movement1094 sites
platform ecosystem947 sites
premium leader835 sites
trust authority322 sites

Other Industries

B2B SaaSB2C SaaSE-CommerceMarketplaceAgency / ServicesDeveloper ToolsFintechHealthtechEdtechAI / MLCybersecurityNonprofit

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