Media / Content Marketing Benchmarks
Based on 1784 analyzed websites
Score Distribution
OverallMedian: 62 | Mean: 62.4
33
84
CTA EffectivenessMedian: 45 | Mean: 46.3
0
98
ClarityMedian: 43 | Mean: 45.7
12
100
ICP ClarityMedian: 45 | Mean: 37.5
0
100
First ImpressionMedian: 32 | Mean: 34.3
12
94
Pricing PageMedian: 15 | Mean: 34.1
0
100
Grade Distribution
<1%
1%
2%
5%
13%
19%
27%
25%
4%
1%
<1%
<1%
A+AA-B+BB-C+CC-D+DD-F
Share of 1,784 Media / Content homepages at each grade.
Top Media / Content Sites
1infusionsoft.com
84/1002websitepolicies.com
84/1003starbridge.ai
83/1004hum.works
82/1005gothumbnails.com
81/1006varonis.io
81/1007action1.com
80/1008betterup.com
80/1009captivate.fm
80/10010cision.com
80/10011free-invoice.co.za
80/10012gusto.com
80/10013masteryconnect.com
80/10014mynewsdesk.com
80/10015podscribe.com
80/100Common Positioning Archetypes
community movement332 sites
price value267 sites
premium leader228 sites
platform ecosystem195 sites
trust authority86 sites
Other Industries
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