Marketplace Marketing Benchmarks
Based on 79 analyzed websites
Score Distribution
OverallMedian: 66 | Mean: 66.4
53
80
CTA EffectivenessMedian: 45 | Mean: 45.9
0
78
ClarityMedian: 59 | Mean: 61.1
19
100
ICP ClarityMedian: 45 | Mean: 46.9
15
94
First ImpressionMedian: 40 | Mean: 40.4
12
60
Pricing PageMedian: 80 | Mean: 62.8
0
100
Grade Distribution
4%
10%
30%
22%
23%
10%
1%
A+AA-B+BB-C+CC-D+DD-F
Share of 79 Marketplace homepages at each grade.
Top Marketplace Sites
Common Positioning Archetypes
price value22 sites
platform ecosystem20 sites
premium leader12 sites
community movement11 sites
simplifier6 sites
Other Industries
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