Marketplace Marketing Benchmarks
Based on 92 analyzed websites
Score Distribution
OverallMedian: 63 | Mean: 60
33
77
CTA EffectivenessMedian: 57 | Mean: 58.3
0
100
ClarityMedian: 47 | Mean: 45.9
7
100
ICP ClarityMedian: 45 | Mean: 40.4
0
90
First ImpressionMedian: 28 | Mean: 31.4
12
60
Pricing PageMedian: 45 | Mean: 44.9
0
100
Grade Distribution
A
1%
1
A-
1%
1
B+
3%
3
B
26%
24
B-
13%
12
C+
17%
16
C
20%
18
D+
7%
6
D
10%
9
D-
2%
2
Top Marketplace Sites
1vertexsmb.com
77/1002pippit.ai
76/1003livechat-files.com
75/1004livechatenterprise.com
75/1005livechatinc.com
75/1006nameshift.com
75/1007sitejabber.com
75/1008zomro.net
75/1009mirajobs.com
74/10010laravelecommerce.com
71/10011theknot.com
71/10012zomro.com
71/10013canalys.com
70/10014hireacamp.com
70/10015pubnative.net
70/100Common Positioning Archetypes
price value23 sites
platform ecosystem20 sites
premium leader17 sites
community movement9 sites
trust authority5 sites
Other Industries
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