Healthtech Marketing Benchmarks
Based on 335 analyzed websites
Score Distribution
OverallMedian: 64 | Mean: 64.1
32
88
CTA EffectivenessMedian: 45 | Mean: 44
0
93
ClarityMedian: 46 | Mean: 47.6
12
100
ICP ClarityMedian: 45 | Mean: 42.1
0
89
First ImpressionMedian: 40 | Mean: 37.3
12
94
Pricing PageMedian: 15 | Mean: 34.7
0
100
Grade Distribution
<1%
2%
4%
5%
16%
23%
27%
20%
2%
<1%
<1%
A+AA-B+BB-C+CC-D+DD-F
Share of 335 Healthtech homepages at each grade.
Top Healthtech Sites
1patientpop.com
88/1002inboxhealth.com
80/1003allocate-cloud.co.uk
79/1004charmtracker.com
79/1005therapyappointment.com
79/1006drchrono.com
78/1007eyefinity.com
78/1008klara.com
78/1009doxy.me
77/10010getfreed.ai
77/10011promptemr.com
77/10012sharecare.com
77/10013stress.org
77/10014timelycare.com
77/10015getvim.com
76/100Common Positioning Archetypes
community movement78 sites
premium leader63 sites
platform ecosystem31 sites
price value31 sites
trust authority21 sites
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