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Healthtech Marketing Benchmarks

Based on 154 analyzed websites

Score Distribution

OverallMedian: 61 | Mean: 59.3
34
81
CTA EffectivenessMedian: 57 | Mean: 56.9
0
81
ClarityMedian: 40 | Mean: 41.5
0
94
ICP ClarityMedian: 45 | Mean: 39.2
0
91
First ImpressionMedian: 36 | Mean: 35.5
4
72
Pricing PageMedian: 0 | Mean: 35.8
0
100

Grade Distribution

A+

< 1%

1

A

3%

4

B+

5%

8

B

13%

20

B-

12%

19

C+

27%

42

C

19%

29

C-

3%

4

D+

8%

12

D

10%

15

Common Positioning Archetypes

community movement50 sites
premium leader29 sites
platform ecosystem16 sites
trust authority14 sites
price value9 sites

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