Industry Guides

What does great homepage messaging look like in your industry? Data-backed guides with real examples from 30,134 ranked sites, drawn from 52,472 analyzed.

Media / Content

6,908 sites analyzed

Engagement-driven headlines and content positioning

Overall
62
CTA
57
Clarity
43
ICP
38
Median score
62+3

Developer Tools

6,886 sites analyzed

Technical messaging that resonates with developers

Overall
60
CTA
57
Clarity
37
ICP
35
Median score
60+1

B2C SaaS

3,549 sites analyzed

Consumer-facing copy that drives signups and activation

Overall
64
CTA
60
Clarity
47
ICP
40
Median score
64+5

B2B SaaS

986 sites analyzed

Enterprise messaging patterns that convert decision-makers

Overall
75
CTA
70
Clarity
60
ICP
53
Median score
75+16

Nonprofit

468 sites analyzed

Mission-driven messaging that inspires action

Overall
62
CTA
57
Clarity
42
ICP
45
Median score
62+3

Edtech

257 sites analyzed

Educational product messaging for learners and institutions

Overall
63
CTA
57
Clarity
49
ICP
51
Median score
63+4

Agency / Services

222 sites analyzed

Service positioning that wins retainers

Overall
65
CTA
60
Clarity
52
ICP
45
Median score
65+6

E-Commerce

209 sites analyzed

Product pages and hero messaging that sell

Overall
61
CTA
57
Clarity
34
ICP
45
Median score
61+2

Fintech

180 sites analyzed

Trust-building copy for financial products

Overall
64
CTA
60
Clarity
43
ICP
45
Median score
64+5

Healthtech

154 sites analyzed

Compliance-aware messaging that still converts

Overall
61
CTA
57
Clarity
40
ICP
45
Median score
61+2

Marketplace

92 sites analyzed

Two-sided marketplace messaging for supply and demand

Overall
63
CTA
57
Clarity
47
ICP
45
Median score
63+4

AI / ML

59 sites analyzed

AI product messaging that cuts through the hype

Overall
64
CTA
60
Clarity
53
ICP
43
Median score
64+5

Cybersecurity

42 sites analyzed

Security messaging that builds trust without fear

Overall
65
CTA
60
Clarity
52
ICP
45
Median score
65+6

Also see: Metric Playbooks