What a clear homepage looks like in 15 industries
Each guide is built from the homepages we’ve ranked in that industry: the median score, where the industry beats or trails the 30,521-site median on clarity, audience, calls to action and first impression, and the headlines its best-scoring sites actually use.
A site is filed under the industry its own homepage copy points to, so the comparisons are between pages competing for the same kind of buyer. Right now B2B SaaS leads with a median of 73; E-Commerce trails at 61.
Median of every ranked site: 60
Pick your industry
- 01
Strongest on First impression: 52 vs 28 across all sites. Smallest edge over average: CTA, 57 vs 45.
Best-scoring headline“PostEverywhere Post your content across all socials in seconds”posteverywhere.aiA+Read the B2B SaaS guide → - 02
Strongest on First impression: 52 vs 28 across all sites. Smallest edge over average: CTA, 52 vs 45.
Best-scoring headline“A Future-Ready Ecommerce Platform Built for AI-Driven, Connected Commerce”hostasaurus.comA+Read the Developer Tools guide → - 03
Strongest on Clarity: 59 vs 39 across all sites. Smallest edge over average: CTA, 45 vs 45.
Best-scoring headline“Cyber Compliance Purpose-Built for Financial Firms”entreda.comA+Read the Cybersecurity guide → - 04
Strongest on Clarity: 56 vs 39 across all sites. Smallest edge over average: CTA, 45 vs 45.
Best-scoring headline“Simple HR for Small Businesses in Europe”minihro.comA+Read the B2C SaaS guide → - 05
Strongest on Clarity: 56 vs 39 across all sites. Smallest edge over average: CTA, 45 vs 45.
Best-scoring headline“Fast-track preboarding to productivity”symba.ioA+Read the Agency / Services guide → - 06
Strongest on First impression: 40 vs 28 across all sites. Smallest edge over average: CTA, 45 vs 45.
Best-scoring headline“Supercharge Your Finances”wallethub.comA+Read the Fintech guide → - 07
Strongest on Clarity: 52 vs 39 across all sites. Smallest edge over average: CTA, 45 vs 45.
Best-scoring headline“Ads to Individuals at scale, driving real ROAS”aidemsrv.comARead the AI / ML guide → - 08
Strongest on Clarity: 59 vs 39 across all sites. Smallest edge over average: CTA, 45 vs 45.
Best-scoring headline“Creators Programs on Autopilot”upfluence.coARead the Marketplace guide → - 09
Strongest on Clarity: 59 vs 39 across all sites. Biggest gap: CTA, 43 vs 45.
Best-scoring headline“Singapore Website Hosting & Domain Solutions for Serious Business Growth”hostsg.comBRead the Local Business guide → - 10
Strongest on Audience: 53 vs 35 across all sites. Smallest edge over average: CTA, 45 vs 45.
Best-scoring headline“Sell More, Simply.”thrivecart.comARead the Edtech guide → - 11
Strongest on First impression: 40 vs 28 across all sites. Smallest edge over average: CTA, 45 vs 45.
Best-scoring headline“Run your entire practice with one EHR+ platform”patientpop.comA+Read the Healthtech guide → - 12
Strongest on Audience: 48 vs 35 across all sites. Smallest edge over average: CTA, 45 vs 45.
Best-scoring headline“The only social good technology built for everyone”everyaction.comA+Read the Nonprofit guide → - 13
Strongest on First impression: 40 vs 28 across all sites. Smallest edge over average: CTA, 45 vs 45.
Best-scoring headline“On a Mission to Eliminate Risk From Every Supply Chain”interos.aiA+Read the Defense & GovTech guide → - 14
Strongest on Audience: 45 vs 35 across all sites. Smallest edge over average: CTA, 45 vs 45.
Best-scoring headline“Put Your Business Growth on Autopilot”infusionsoft.comA+Read the Media / Content guide → - 15
Strongest on First impression: 40 vs 28 across all sites. Biggest gap: CTA, 30 vs 45.
Best-scoring headline“Queen mattresses starting at $999”purple.comB+Read the E-Commerce guide →
Across every industry