Marketing Playbooks
Data-backed guides to each dimension of homepage messaging. Based on 30,521 analyzed sites.
CTA Effectiveness Playbook
How to Write CTAs That Convert
What separates a high-converting CTA from a forgettable one? We scored the CTAs on 30,521 homepages to find out.
Median
45
P25: 30 | P75: 57
Clarity Playbook
Messaging Clarity: Say What You Do
If visitors can't tell what your product does in 3 seconds, nothing else on the page matters. Here's what clear messaging looks like.
Median
39
P25: 19 | P75: 59
ICP Targeting Playbook
ICP Clarity: Who Is This For?
Most startups fail at saying who they're for. The data shows exactly which targeting patterns score highest.
Median
35
P25: 0 | P75: 45
First Impression Playbook
First Impressions: The 3-Second Test
What do visitors actually perceive in the first 3 seconds? Category, audience, value, and how to control each one.
Median
28
P25: 12 | P75: 40
Pricing Page Playbook
Pricing Pages That Sell
Your pricing page is where intent meets friction. Here's what the best ones do, and what most get wrong.
Median
0
P25: 0 | P75: 73