Edtech Marketing Benchmarks
Based on 257 analyzed websites
Score Distribution
OverallMedian: 63 | Mean: 60.4
28
80
CTA EffectivenessMedian: 57 | Mean: 58.6
0
90
ClarityMedian: 49 | Mean: 51.7
7
100
ICP ClarityMedian: 51 | Mean: 53.8
0
99
First ImpressionMedian: 34 | Mean: 34.5
12
72
Pricing PageMedian: 0 | Mean: 36.1
0
100
Grade Distribution
A+
< 1%
1
A
2%
4
A-
2%
6
B+
4%
11
B
15%
38
B-
18%
46
C+
24%
62
C
18%
45
C-
3%
7
D+
2%
5
D
10%
26
D-
2%
6
Top Edtech Sites
1finalsite.com
80/1002wordwall.net
78/1003storyboardthat.com
77/1004toddleapp.com
77/1005nearpod.com
76/1006brainly.com
76/1007edurev.in
76/1008makecode.com
76/1009benchmarkuniverse.com
75/10010quill.org
75/10011sentral.com.au
75/10012follettsoftware.com
75/10013amiralearning.com
74/10014newsela.com
74/10015noredink.com
74/100Common Positioning Archetypes
community movement97 sites
price value46 sites
premium leader37 sites
platform ecosystem23 sites
trust authority13 sites
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