Edtech Marketing Benchmarks
Based on 469 analyzed websites
Score Distribution
OverallMedian: 64 | Mean: 64.8
37
81
CTA EffectivenessMedian: 45 | Mean: 46
0
98
ClarityMedian: 52 | Mean: 54.7
12
100
ICP ClarityMedian: 53 | Mean: 56.1
15
99
First ImpressionMedian: 36 | Mean: 36.7
12
94
Pricing PageMedian: 0 | Mean: 38.9
0
100
Grade Distribution
<1%
2%
4%
6%
17%
26%
25%
18%
1%
<1%
A+AA-B+BB-C+CC-D+DD-F
Share of 469 Edtech homepages at each grade.
Top Edtech Sites
1finalsite.com
81/1002pinmy.co
81/1003thrivecart.com
80/1004deledao.com
79/1005itslearning.com
79/1006naturalreaders.com
79/1007smartpass.app
79/1008briskteaching.com
78/1009follettsoftware.com
78/10010learnplatform.com
78/10011nearpod.com
78/10012clickmeeting.com
77/10013evaluationkit.com
77/10014matific.com
77/10015noredink.com
77/100Common Positioning Archetypes
community movement135 sites
premium leader83 sites
price value64 sites
platform ecosystem50 sites
simplifier27 sites
Other Industries
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