Defense & GovTech Marketing Benchmarks
Based on 240 analyzed websites
Score Distribution
OverallMedian: 63 | Mean: 63
38
85
CTA EffectivenessMedian: 45 | Mean: 44.9
0
93
ClarityMedian: 43 | Mean: 45.8
12
100
ICP ClarityMedian: 45 | Mean: 42.7
0
90
First ImpressionMedian: 40 | Mean: 40.8
12
94
Pricing PageMedian: 0 | Mean: 26.8
0
100
Grade Distribution
<1%
2%
3%
3%
12%
23%
29%
23%
5%
<1%
A+AA-B+BB-C+CC-D+DD-F
Share of 240 Defense & GovTech homepages at each grade.
Top Defense & GovTech Sites
Common Positioning Archetypes
community movement73 sites
platform ecosystem26 sites
trust authority21 sites
price value18 sites
premium leader10 sites
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