Developer Tools Marketing Benchmarks
Based on 6886 analyzed websites
Score Distribution
OverallMedian: 60 | Mean: 57.5
28
89
CTA EffectivenessMedian: 57 | Mean: 47.4
0
100
ClarityMedian: 37 | Mean: 39.8
0
100
ICP ClarityMedian: 35 | Mean: 31.9
0
100
First ImpressionMedian: 28 | Mean: 31.7
12
100
Pricing PageMedian: 0 | Mean: 33.2
0
100
Grade Distribution
A+
2%
147
A
3%
214
A-
3%
185
B+
5%
350
B
11%
728
B-
10%
700
C+
13%
922
C
19%
1321
C-
9%
607
D+
9%
610
D
9%
611
D-
7%
461
F
< 1%
30
Top Developer Tools Sites
Common Positioning Archetypes
community movement1129 sites
platform ecosystem905 sites
price value835 sites
premium leader562 sites
trust authority375 sites
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