ICP Clarity Analyzer

If your homepage says “for everyone,” it's for no one. See how clearly you define your audience.

What it looks at

A “for” statement
Lines like “for finance teams at mid-size companies” are the fastest way to tell the right visitors they’re in the right place.
Roles and company types
We look for job titles, team names and company sizes in your copy.
Industry signals
Mentions of a specific industry or use case make the audience concrete.
Pain points
Naming the problem your audience has makes them feel understood, so we check whether you do.

Questions

What is an ideal customer profile?

A short description of the customers you serve best: their role, company type and the problem they need solved. Your homepage should make it obvious.

Won’t naming an audience put other buyers off?

Rarely. Specific copy makes the right buyers trust you faster, and others still read on if the product fits.

How is the audience score calculated?

From how many clear audience signals appear above the fold and how specific they are, with extra weight for an explicit “for” statement.

Is it free?

Yes, with no sign-up.

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