What Do You Actually Sell?

If a stranger looked at your homepage for 5 seconds, could they explain your product? Most can't.

What it looks at

Whether your headline says what you sell
A headline with a clear verb and a product category passes. A broad claim that could fit any company doesn’t.
The five-word test
We try to describe your product in five words using only your own copy. If we can’t, a stranger can’t either.
Buzzwords
Words like “seamless”, “next-generation” and “platform for everything” sound busy and say little, so we count them.
Your search snippet
We check whether your meta description explains the product better than the page itself does.

Questions

What is a homepage clarity test?

It checks whether a first-time visitor can tell what you sell, and who it’s for, within about five seconds of landing.

Why does clarity matter more than clever copy?

Visitors who can’t tell what you do leave before they read further. A plain sentence that names the product usually outperforms a slogan.

How is the clarity score calculated?

From the specificity of your headline and subhead, whether the copy uses action verbs and a category, and how many vague buzzwords it relies on.

Is it free?

Yes. There’s no sign-up.

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