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B2C SaaS Marketing Benchmarks

Based on 3549 analyzed websites

Score Distribution

OverallMedian: 64 | Mean: 61
27
89
CTA EffectivenessMedian: 60 | Mean: 55.1
0
100
ClarityMedian: 47 | Mean: 47.7
0
100
ICP ClarityMedian: 40 | Mean: 34.9
0
100
First ImpressionMedian: 28 | Mean: 33
4
100
Pricing PageMedian: 75 | Mean: 55.5
0
100

Grade Distribution

A+

4%

154

A

5%

179

A-

4%

134

B+

7%

260

B

14%

489

B-

12%

433

C+

15%

519

C

14%

505

C-

5%

194

D+

7%

237

D

8%

292

D-

4%

140

F

< 1%

13

Common Positioning Archetypes

price value948 sites
premium leader584 sites
platform ecosystem435 sites
community movement371 sites
simplifier187 sites

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