B2C SaaS Marketing Benchmarks
Based on 3549 analyzed websites
Score Distribution
OverallMedian: 64 | Mean: 61
27
89
CTA EffectivenessMedian: 60 | Mean: 55.1
0
100
ClarityMedian: 47 | Mean: 47.7
0
100
ICP ClarityMedian: 40 | Mean: 34.9
0
100
First ImpressionMedian: 28 | Mean: 33
4
100
Pricing PageMedian: 75 | Mean: 55.5
0
100
Grade Distribution
A+
4%
154
A
5%
179
A-
4%
134
B+
7%
260
B
14%
489
B-
12%
433
C+
15%
519
C
14%
505
C-
5%
194
D+
7%
237
D
8%
292
D-
4%
140
F
< 1%
13
Top B2C SaaS Sites
Common Positioning Archetypes
price value948 sites
premium leader584 sites
platform ecosystem435 sites
community movement371 sites
simplifier187 sites
Other Industries
See where your site ranks
Grade Your HomepageWant a team to help fix this?
Work with us