B2C SaaS Marketing Benchmarks
Based on 1955 analyzed websites
Score Distribution
OverallMedian: 67 | Mean: 66.8
32
88
CTA EffectivenessMedian: 45 | Mean: 49
0
98
ClarityMedian: 56 | Mean: 57.2
12
100
ICP ClarityMedian: 45 | Mean: 41.4
0
100
First ImpressionMedian: 40 | Mean: 39.4
12
100
Pricing PageMedian: 80 | Mean: 60.6
0
100
Grade Distribution
4%
6%
5%
11%
21%
19%
17%
13%
3%
<1%
<1%
<1%
<1%
A+AA-B+BB-C+CC-D+DD-F
Share of 1,955 B2C SaaS homepages at each grade.
Top B2C SaaS Sites
1minihro.com
88/1002buildfire.com
87/1003joinhomebase.com
87/1004redtailtechnology.com
87/1005complyjet.com
86/1006appboy.com
85/1007billdu.com
85/1008braze.com
85/1009braze.eu
85/10010cirrusinsight.com
85/10011clockk.com
85/10012getresponse.com
85/10013kartra.com
85/10014dynatrace.com
84/10015fieldwire.com
84/100Common Positioning Archetypes
price value567 sites
premium leader520 sites
platform ecosystem235 sites
simplifier168 sites
community movement138 sites
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