Nonprofit Marketing Benchmarks
Based on 468 analyzed websites
Score Distribution
OverallMedian: 62 | Mean: 59.4
30
78
CTA EffectivenessMedian: 57 | Mean: 57.3
0
100
ClarityMedian: 42 | Mean: 43.9
7
100
ICP ClarityMedian: 45 | Mean: 41.3
0
94
First ImpressionMedian: 28 | Mean: 31
4
72
Pricing PageMedian: 0 | Mean: 21.4
0
100
Grade Distribution
A
1%
7
A-
< 1%
4
B+
2%
10
B
15%
69
B-
16%
75
C+
27%
127
C
22%
103
C-
3%
13
D+
4%
21
D
7%
33
D-
< 1%
4
F
< 1%
2
Top Nonprofit Sites
1clubexpress.com
78/1002trustandwill.com
78/1003webcurate.co
78/1004cmtelematics.com
77/1005mightycause.com
77/1006communityforce.com
76/1007ngpvan.com
76/1008everyaction.com
76/1009bublup.com
75/10010newyorklife.com
75/10011philanthropy.com
75/10012daxko.com
74/10013owasp.org
74/10014bhf.org.uk
74/10015bloomerang.co
74/100Common Positioning Archetypes
community movement299 sites
price value50 sites
premium leader28 sites
platform ecosystem19 sites
trust authority15 sites
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