Nonprofit Marketing Benchmarks
Based on 298 analyzed websites
Score Distribution
OverallMedian: 63 | Mean: 63.4
28
82
CTA EffectivenessMedian: 45 | Mean: 44.9
0
83
ClarityMedian: 46 | Mean: 47.5
12
100
ICP ClarityMedian: 48 | Mean: 49.3
0
94
First ImpressionMedian: 40 | Mean: 36.8
12
78
Pricing PageMedian: 0 | Mean: 27.9
0
100
Grade Distribution
<1%
1%
2%
4%
14%
24%
33%
20%
1%
<1%
<1%
<1%
A+AA-B+BB-C+CC-D+DD-F
Share of 298 Nonprofit homepages at each grade.
Top Nonprofit Sites
1everyaction.com
82/1002mightycause.com
79/1003ngpvan.com
79/1004bloomerang.co
78/1005betterimpact.com
77/1006clubexpress.com
76/1007givebutter.com
76/1008heart.org
76/1009networkforgood.com
76/1001032auctions.com
75/10011actionnetwork.org
75/10012donorbox.org
75/10013gofund.me
75/10014gofundme.com
75/10015veracross.com
75/100Common Positioning Archetypes
community movement161 sites
price value41 sites
premium leader16 sites
platform ecosystem14 sites
simplifier12 sites
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