B2B SaaS Marketing Benchmarks
Based on 2208 analyzed websites
Score Distribution
OverallMedian: 73 | Mean: 71.9
32
88
CTA EffectivenessMedian: 57 | Mean: 53.7
0
98
ClarityMedian: 62 | Mean: 62.3
12
100
ICP ClarityMedian: 50 | Mean: 54.6
0
100
First ImpressionMedian: 52 | Mean: 51.2
12
100
Pricing PageMedian: 80 | Mean: 69.9
0
100
Grade Distribution
12%
14%
11%
18%
22%
10%
6%
4%
2%
2%
<1%
<1%
<1%
A+AA-B+BB-C+CC-D+DD-F
Share of 2,208 B2B SaaS homepages at each grade.
Top B2B SaaS Sites
Common Positioning Archetypes
platform ecosystem779 sites
price value317 sites
trust authority289 sites
simplifier210 sites
premium leader191 sites
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