B2B SaaS Marketing Benchmarks
Based on 986 analyzed websites
Score Distribution
OverallMedian: 75 | Mean: 73.3
29
89
CTA EffectivenessMedian: 70 | Mean: 68.1
0
96
ClarityMedian: 60 | Mean: 62.1
7
100
ICP ClarityMedian: 53 | Mean: 55.7
0
100
First ImpressionMedian: 52 | Mean: 53.5
12
100
Pricing PageMedian: 85 | Mean: 77.4
0
100
Grade Distribution
A+
19%
187
A
15%
151
A-
10%
99
B+
17%
168
B
16%
157
B-
11%
106
C+
7%
68
C
2%
19
C-
< 1%
7
D+
< 1%
8
D
1%
13
D-
< 1%
3
Top B2B SaaS Sites
Common Positioning Archetypes
platform ecosystem435 sites
price value207 sites
trust authority97 sites
community movement75 sites
premium leader69 sites
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