The grader shows what’s broken.
We fix the positioning behind it.
Homepage Rankings is a lab of Brilliantly Wrong, the positioning and marketing studio founded by Alex Stonehouse. Alex has led brand, growth and go-to-market at Xometry, The Washington Post, Defense One, Procurated and Forj, and hosts the Brilliantly Wrong podcast.
We work with B2B startups, especially teams selling into government, defense and industry, whose product has outgrown the way they describe it.
Request a free teardown- 30,521
- Homepages ranked
- 15
- Industries benchmarked
- 50
- Homepage teardowns published
- 477
- Defense and govtech companies scored
How to work with us
| Offer |
|---|
| FreePositioning Teardown5 per week |
| Alex records a 5-minute video teardown of your homepage: what a first-time buyer actually understands, and the three fixes that matter most. No call required. |
| SprintPositioning Sprint3 weeks |
| Customer and competitor research, a positioning doc, a messaging house, homepage copy, and the pitch narrative. You leave with words your team can ship the following week. |
| MonthlyThe Brilliantly Wrong Engine3-month minimum |
| Once the positioning is right, we make sure the market hears it: founder-led content, clips, posts and a newsletter, produced by our team with a monthly strategy session with Alex. |
Need senior marketing leadership instead? Alex takes one or two fractional engagements at a time. See all services at brilliantlywrong.com.
How it works
Grade your homepage
Run the free tools here. They show where your message loses people: who it's for, what problem it solves, and why you instead of the alternative.
Get a video teardown
A short personal video on your site, with the three changes that would move the score and, more importantly, the sale.
Fix the positioning, then ship it
A three-week sprint produces the positioning and the words. The Engine keeps them in front of your market every week after.
Request a free teardown
Send your URL and a line about what you’re working on. Alex replies personally, usually within two business days.