Fintech Marketing Benchmarks
Based on 290 analyzed websites
Score Distribution
OverallMedian: 66 | Mean: 65.5
43
81
CTA EffectivenessMedian: 45 | Mean: 44.9
0
93
ClarityMedian: 49 | Mean: 49.7
11
100
ICP ClarityMedian: 45 | Mean: 40
0
100
First ImpressionMedian: 40 | Mean: 39.4
12
94
Pricing PageMedian: 80 | Mean: 53
0
100
Grade Distribution
<1%
1%
1%
7%
29%
27%
19%
16%
1%
<1%
A+AA-B+BB-C+CC-D+DD-F
Share of 290 Fintech homepages at each grade.
Top Fintech Sites
Common Positioning Archetypes
price value67 sites
platform ecosystem50 sites
premium leader36 sites
simplifier31 sites
community movement30 sites
Other Industries
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