Fintech Marketing Benchmarks
Based on 180 analyzed websites
Score Distribution
OverallMedian: 64 | Mean: 60.8
29
80
CTA EffectivenessMedian: 60 | Mean: 55.1
0
80
ClarityMedian: 43 | Mean: 43.3
4
100
ICP ClarityMedian: 45 | Mean: 39.3
0
94
First ImpressionMedian: 40 | Mean: 37.6
4
94
Pricing PageMedian: 0 | Mean: 38.6
0
100
Grade Distribution
A+
< 1%
1
A-
1%
2
B+
8%
14
B
17%
30
B-
13%
23
C+
26%
47
C
18%
33
C-
2%
4
D+
4%
8
D
6%
11
D-
3%
6
F
< 1%
1
Top Fintech Sites
Common Positioning Archetypes
price value37 sites
platform ecosystem32 sites
community movement24 sites
premium leader23 sites
trust authority15 sites
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