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Fintech Marketing Benchmarks

Based on 180 analyzed websites

Score Distribution

OverallMedian: 64 | Mean: 60.8
29
80
CTA EffectivenessMedian: 60 | Mean: 55.1
0
80
ClarityMedian: 43 | Mean: 43.3
4
100
ICP ClarityMedian: 45 | Mean: 39.3
0
94
First ImpressionMedian: 40 | Mean: 37.6
4
94
Pricing PageMedian: 0 | Mean: 38.6
0
100

Grade Distribution

A+

< 1%

1

A-

1%

2

B+

8%

14

B

17%

30

B-

13%

23

C+

26%

47

C

18%

33

C-

2%

4

D+

4%

8

D

6%

11

D-

3%

6

F

< 1%

1

Common Positioning Archetypes

price value37 sites
platform ecosystem32 sites
community movement24 sites
premium leader23 sites
trust authority15 sites

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