Agency / Services Marketing Benchmarks
Based on 222 analyzed websites
Score Distribution
OverallMedian: 65 | Mean: 63.3
32
84
CTA EffectivenessMedian: 60 | Mean: 60.5
0
82
ClarityMedian: 52 | Mean: 51.6
0
100
ICP ClarityMedian: 45 | Mean: 44.8
0
100
First ImpressionMedian: 34 | Mean: 36
12
72
Pricing PageMedian: 0 | Mean: 35.1
0
100
Grade Distribution
A+
< 1%
2
A
3%
6
A-
2%
4
B+
7%
15
B
17%
38
B-
20%
44
C+
26%
57
C
17%
37
C-
< 1%
1
D+
4%
8
D
3%
7
D-
1%
3
Top Agency / Services Sites
Common Positioning Archetypes
community movement59 sites
platform ecosystem44 sites
premium leader37 sites
price value21 sites
trust authority15 sites
Other Industries
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