Agency / Services Marketing Benchmarks
Based on 335 analyzed websites
Score Distribution
OverallMedian: 67 | Mean: 67
50
83
CTA EffectivenessMedian: 45 | Mean: 48.1
0
96
ClarityMedian: 56 | Mean: 56.4
19
100
ICP ClarityMedian: 50 | Mean: 50.5
0
95
First ImpressionMedian: 40 | Mean: 41.6
12
94
Pricing PageMedian: 15 | Mean: 39.9
0
100
Grade Distribution
4%
4%
4%
8%
21%
28%
17%
10%
2%
A+AA-B+BB-C+CC-D+DD-F
Share of 335 Agency / Services homepages at each grade.
Top Agency / Services Sites
Common Positioning Archetypes
platform ecosystem86 sites
premium leader55 sites
community movement42 sites
trust authority38 sites
price value28 sites
Other Industries
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