Marketing Leaderboards

Top-performing sites across 15 industries and 6 metrics. Based on 30,521 analyzed homepages.

Industry	Overall	CTA Effectiveness	Clarity	ICP Targeting	First Impression	Pricing Page
B2B SaaS2208	73	57	62	50	52	80
B2C SaaS1955	67	45	56	45	40	80
Media / Content1784	62	45	43	45	32	15
Developer Tools1649	70	52	59	53	52	80
Edtech469	64	45	52	53	36	0
Agency / Services335	67	45	56	50	40	15
Healthtech335	64	45	46	45	40	15
Nonprofit298	63	45	46	48	40	0
Fintech290	66	45	49	45	40	80
E-Commerce271	61	30	40	45	40	0
Defense & GovTech240	63	45	43	45	40	0
AI / ML147	66	45	52	45	40	65
Cybersecurity100	68	45	59	45	48	75
Marketplace79	66	45	59	45	40	80
Local Business4	65	43	59	50	48	70

Numbers show the industry median. Click any cell to see the full leaderboard.