Best ICP Targeting in Cybersecurity
Top 20 Cybersecurity sites ranked by how clearly the homepage defines who the product is for. Covers role words, company descriptors, and audience specificity. Based on 42 analyzed sites.
Industry Median
45
Industry Mean
46.3
P25–P75
40–56
All-Industry Median
35
What the Top Sites Do
1. trendmicro.com (94/100). crystal-clear audience targeting, uses "for developers", names roles: developer, team
2. trendmicro.eu (94/100). crystal-clear audience targeting, uses "for developers", names roles: developer, team
3. cisco.com (81/100). crystal-clear audience targeting, uses "for Cisco Live AI Infrastructure"
Cybersecurity outperforms the all-industry median on icp (45 vs 35).
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