Best First Impression in Nonprofit
Top 20 Nonprofit sites ranked by what a visitor perceives in the first three seconds, including category, audience, value proposition, and tone. Based on 298 analyzed sites.
Industry Median
40
Industry Mean
36.8
P25, P75
28, 48
All-Industry Median
28
What the Top Sites Do
1. givebutter.com (78/100). immediately reads as Nonprofit / NGO
2. bloomerang.co (72/100). immediately reads as Nonprofit / NGO
3. everyaction.com (72/100). immediately reads as Nonprofit / NGO
Nonprofit outperforms the all-industry median on first impression (40 vs 28).
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