Best ICP Targeting in B2C SaaS
Top 20 B2C SaaS sites ranked by how clearly the homepage defines who the product is for. Covers role words, company descriptors, and audience specificity. Based on 1955 analyzed sites.
Industry Median
45
Industry Mean
41.4
P25, P75
18, 51
All-Industry Median
35
What the Top Sites Do
1. adomate.com (100/100). crystal-clear audience targeting, uses "for a designer", names roles: marketer, designer, marketing team
2. digitalpacific.com.au (96/100). crystal-clear audience targeting, uses "for speed", names roles: agency, VP, professional
3. digitalpacific.com (96/100). crystal-clear audience targeting, uses "for speed", names roles: agency, VP, professional
B2C SaaS outperforms the all-industry median on icp (45 vs 35).
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