Best First Impression in E-Commerce
Top 20 E-Commerce sites ranked by what a visitor perceives in the first three seconds, including category, audience, value proposition, and tone. Based on 271 analyzed sites.
Industry Median
40
Industry Mean
37.5
P25, P75
28, 48
All-Industry Median
28
What the Top Sites Do
1. landsend.com (72/100). immediately reads as E-Commerce / DTC
2. sierra.com (72/100). immediately reads as E-Commerce / DTC
3. very.ie (72/100). immediately reads as E-Commerce / DTC
E-Commerce outperforms the all-industry median on first impression (40 vs 28).
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