Best First Impression in E-Commerce
Top 20 E-Commerce sites ranked by what a visitor perceives in the first three seconds, including category, audience, value proposition, and tone. Based on 209 analyzed sites.
Industry Median
40
Industry Mean
39
P25–P75
28–48
All-Industry Median
28
What the Top Sites Do
1. walmart.com (72/100). immediately reads as E-Commerce / DTC
2. merrell.com (72/100). immediately reads as E-Commerce / DTC
3. samsclub.com (72/100). immediately reads as E-Commerce / DTC
E-Commerce outperforms the all-industry median on first impression (40 vs 28).
Walmart | Save Money. Live better.
Sam's Club - Wholesale Prices on Top Brands
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