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Best ICP Targeting in E-Commerce

Top 20 E-Commerce sites ranked by how clearly the homepage defines who the product is for. Covers role words, company descriptors, and audience specificity. Based on 209 analyzed sites.

Industry Median

45

Industry Mean

35.6

P25–P75

1545

All-Industry Median

35

What the Top Sites Do

1. 99fw.in (91/100). crystal-clear audience targeting, uses "for multiple regions", names roles: student, professional, team

2. minmaxify.com (90/100). crystal-clear audience targeting, uses "for enterprise", names roles: engineer, marketer

3. hextom.com (84/100). crystal-clear audience targeting, uses "for Shopify Marketing WhatsApp"

E-Commerce outperforms the all-industry median on icp (45 vs 35).

1
99fw.in
91
2
minmaxify.com

Restrict Product Quantities on Your Shopify Store with Full Control Using the Mi

90
3
hextom.com

Run Your Ecommerce Business Better with Hextom Products

84
4
crocs.com

Welcome to the World of Crocs

81
5
kaktusapp.com

Maximize your profits with our easy-to-use apps

81
6
exchangle.com

Submit Your Link and Promote Your Website

81
7
iwantmyname.com

Looking for a fancy new domain name?

63
8
fwrd.com

Womens Homepage

53
9
la-z-boy.com

Homepage

53
10
michaelkors.com

Michael Kors

53
11
nordstromrack.com
53
12
revolve.com

Womens Homepage

53
13
theperfumeshop.com
53
14
williams-sonoma.com
53
15
g-star.com

THE FUTURE OF DENIM SS26

53
16
livingspaces.com
53
17
michaels.com
53
18
perigold.com
53
19
princesspolly.com

Princess Polly USA

53
20
awaytravel.com

LUGGAGE DESIGNED FOR DETOURS

51

More E-Commerce Leaderboards

ICP in Other Industries