Best ICP Targeting in E-Commerce
Top 20 E-Commerce sites ranked by how clearly the homepage defines who the product is for. Covers role words, company descriptors, and audience specificity. Based on 271 analyzed sites.
Industry Median
45
Industry Mean
37
P25, P75
15, 45
All-Industry Median
35
What the Top Sites Do
1. sweedpos.com (90/100). crystal-clear audience targeting, uses "for dispensaries", names roles: CEO, team
2. kaktusapp.com (86/100). crystal-clear audience targeting, uses "for the business", names roles: manager
3. hextom.com (84/100). crystal-clear audience targeting, uses "for You in Toronto Hextom Inc"
E-Commerce outperforms the all-industry median on icp (45 vs 35).
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