Best Messaging Clarity in Nonprofit
Top 20 Nonprofit sites ranked by whether visitors can tell what the product does from the hero text and above-fold copy alone. Based on 298 analyzed sites.
Industry Median
46
Industry Mean
47.5
P25, P75
33, 59
All-Industry Median
39
What the Top Sites Do
1. auctria.com (100/100). hero text ("Auctria is an easy to use, powerful tool to run your fundrai") tells visitors exactly what they get
2. ning.com (100/100). hero text ("Create a social netw") tells visitors exactly what they get
3. signupgenius.com (100/100). hero text ("Simplify planning. Amplify impact.") tells visitors exactly what they get
Nonprofit outperforms the all-industry median on clarity (46 vs 39).
Auctria is an easy to use, powerful tool to run your fundraising events
Create a social netw
Simplify planning. Amplify impact.
Over a million nonprofits to choose from including our special launch partners:
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