Best ICP Targeting in Media / Content
Top 20 Media / Content sites ranked by how clearly the homepage defines who the product is for. Covers role words, company descriptors, and audience specificity. Based on 1784 analyzed sites.
Industry Median
45
Industry Mean
37.5
P25, P75
15, 50
All-Industry Median
35
What the Top Sites Do
1. marketingprofs.com (100/100). crystal-clear audience targeting, uses "for Professionals", names roles: marketer, marketing team, professional
2. casethemes.net (96/100). crystal-clear audience targeting, uses "for Your Site Over 40", names roles: developer, agency, team
3. conference-board.org (95/100). crystal-clear audience targeting, uses "for Economic Development Economy", names roles: recruiter, CEO, CMO
Media / Content outperforms the all-industry median on icp (45 vs 35).
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