Best ICP Targeting in Marketplace
Top 20 Marketplace sites ranked by how clearly the homepage defines who the product is for. Covers role words, company descriptors, and audience specificity. Based on 79 analyzed sites.
Industry Median
45
Industry Mean
46.9
P25, P75
40, 53
All-Industry Median
35
What the Top Sites Do
1. avature.net (94/100). crystal-clear audience targeting, uses "for innovation", names roles: manager, HR
2. designrush.com (91/100). crystal-clear audience targeting, uses "for web design", names roles: creator, agency
3. voices.com (91/100). crystal-clear audience targeting, uses "for Any Project", names roles: manager, agency, professional
Marketplace outperforms the all-industry median on icp (45 vs 35).
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