Best Messaging Clarity in E-Commerce
Top 20 E-Commerce sites ranked by whether visitors can tell what the product does from the hero text and above-fold copy alone. Based on 271 analyzed sites.
Industry Median
40
Industry Mean
41.6
P25, P75
30, 52
All-Industry Median
39
What the Top Sites Do
1. 1800flowers.com (100/100). hero text ("Send Flowers Online with Flower Delivery by 1-800-Flowers.co") tells visitors exactly what they get
2. jpcycles.com (100/100). hero text ("My Store") tells visitors exactly what they get
3. ohpolly.com (100/100). hero text ("RSVP: THE WEDDING EDIT") tells visitors exactly what they get
E-Commerce outperforms the all-industry median on clarity (40 vs 39).
Send Flowers Online with Flower Delivery by 1-800-Flowers.com, the World's Favor
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