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Best ICP Targeting in Fintech

Top 20 Fintech sites ranked by how clearly the homepage defines who the product is for. Covers role words, company descriptors, and audience specificity. Based on 180 analyzed sites.

Industry Median

45

Industry Mean

39.3

P25–P75

3548

All-Industry Median

35

What the Top Sites Do

1. emarketer.com (94/100). crystal-clear audience targeting, uses "for the latest news and insights", names roles: analyst, team

2. insiderintelligence.com (94/100). crystal-clear audience targeting, uses "for the latest news and insights", names roles: analyst, team

3. allsectech.com (89/100). crystal-clear audience targeting, uses "for People", names roles: analyst, professional

Fintech outperforms the all-industry median on icp (45 vs 35).

1
emarketer.com

Smarter Insights, Faster Decisions.

94
2
insiderintelligence.com

Smarter Insights, Faster Decisions.

94
3
allsectech.com

AI-Driven CXM & EXM That Work for You and Your Customers

89
4
adp.com

Experience better HR and payroll

86
5
qbrik.in

Welcome to Qbrik!

86
6
money.com
81
7
hcltech.com

“Our ambition is to be the best AI Solutions company in the world.”

74
8
metatrader5.com

The Industry Standard for Traders and Brokers

60
9
svb.com

Fueling the future of innovation

56
10
pinsentmasons.com

Trusted for expertise, chosen for outcomes

55
11
ssga.com

ABOUT STATE STREET INVESTMENT MANAGEMENT

55
12
comerica.com
53
13
credible.com

Compare rates from multiple lenders in minutes.

53
14
finder.com.au

Find a better deal for you

53
15
fisglobal.com

Unlockingfinancialtechnology.

53
16
investorplace.com

InvestorPlace

53
17
thepennyhoarder.com
53
18
truist.com

Personal & Commercial Banking, Credit Cards, Loans & Investments

53
19
alaskausa.org

Strength in members

53
20
brandsly.com

Find a brandablename for your business|

53

More Fintech Leaderboards

ICP in Other Industries