lee.com
66/100
Ranked #12,863 of 46,880 sites
lee.com
66/100 · #12,863 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Lee scores 66 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "@media all and (-ms-high-contrast:none) { *::-ms-backdrop, #header-logo #Layer_1 { margin-top:-50px} /* IE11 */ }". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 46, Lee is above the overall median of 36.
The page has 11 CTAs, 1 of them above the fold. The primary CTA "Start a Return or Exchange" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 75 (above the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: designer. Role words found: "designer". The site uses a "for [X]" pattern: "a variety of designer jeans". ICP clarity score: 48 (above the median of 35).
Lee fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.
Fix These First
up to +23 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
First Impression
D (48/100)“A visitor would think this is a local business / smb for a variety of designer jeans that offers something that designs.”
Local Business / SMB
a variety of designer jeans
Something that designs
Status / Identity / Belonging
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
@media all and (-ms-high-contrast:none) { *::-ms-backdrop, #header-logo #Layer_1 { margin-top:-50px…
Your current headline is generic — these alternatives name what you do for whom
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
A- (75/100)Total CTAs
11
Above Fold
1
Best CTA
Tier 2
What Do You Sell?
C- (46/100)In 5 words:
Store for for a variety
Hero
generic@media all and (-ms-high-contrast:none) { *::-ms-backdrop, #header-logo #Layer_1 { margin-top:-50px} /* IE11 */ }
Meta Description
specificShop the official Lee online store for a variety of designer jeans, shorts, shirts and more. Experience why Lee has been a popular brand since 1889.
ICP Clarity
C- (48/100)Detected audience
decentdesigner
Positioning Archetype
80% confidenceCommunity / Movement
@media all and (-ms-high-contrast:none) { *::-ms-backdrop, #header-logo #Laye...
Confidence: 80%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | lee.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 66 | 87-21 | 87-21 | 87-21 | 86-20 |
| Clarity | 46 | 59-13 | 100-54 | 59-13 | 100-54 |
| CTA | 75 | 75 | 60+15 | 75 | 75 |
| ICP | 48 | 46 | 91-43 | 46 | 15+33 |
| 1st Impr. | 48 | 60-12 | 60-12 | 60-12 | 52 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
Jeans | Apparel for Men and Women | Lee Official Site
Word count
1,467
Hero text
@media all and (-ms-high-contrast:none) { *::-ms-backdrop, #header-logo #Layer_1 { margin-top:-50px} /* IE11 */ }
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Last scanned 49 days ago. Time to check if your homepage has improved.
lee.com scored 66/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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