columbia.com
C
61/100
Ranked #20,270 of 46,880 sites
E-Commerce / DTC
C
columbia.com
61/100 · #20,270 of 46,880
homepagerankings.com
E-Commerce / DTC Benchmarks
How you compare to 209 E-Commerce / DTC sites
Overall
61
Product Clarity
19-15 vs median
CTA Effectiveness
45-12 vs median
ICP Targeting
51+6 vs median
First Impression
24-16 vs median
Gray line = E-Commerce / DTC median
Full teardown coming soon
Deep analysis, copy rewrite suggestions, A/B test ideas, and competitive benchmarks for columbia.com — available shortly.
Grade Your Own HomepageWhat We Analyzed
Title
Outerwear, Sportswear & Footwear | Columbia Sportswear
Word count
454
Hero text
30 YEARS OF GETTING IT RIGHT
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columbia.com scored 61/100.
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