Competitor Messaging Map

Plot your competitors on a positioning map. Find the gaps nobody is filling.

What it looks at

Your homepage and up to four competitors: We read each site’s above-the-fold copy the same way.
Where each one sits: Sites are placed on two axes, such as simple versus powerful or for teams versus for individuals, picked automatically or by you.
Gaps nobody is claiming: Empty corners of the map show positions your competitors have left open.

A chart that places competitors on two dimensions buyers care about, so you can see who claims what and where there’s room.

By default we pick the pair that separates the sites best. You can also choose a template yourself.

Between two and five, including your own.

Yes, with no sign-up.