zurb.com
73/100
Ranked #4,599 of 46,880 sites
zurb.com
73/100 · #4,599 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Zurb scores 73 out of 100 on homepage messaging, earning a B+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59. Within Media / Content / Publishing, where the median is 62, Zurb lands 11 points above the industry average.
The hero text reads: "Design that works". Decent. Action verbs give a sense of function, but could be more explicit about exactly what the product is. The language is specific enough that visitors get a concrete sense of what's offered. With a clarity score of 100, Zurb is above the overall median of 36.
The page has 4 CTAs, 2 of them above the fold. The primary CTA "Schedule your free web audit →" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2B SaaS, team. Role words found: "team". The site uses a "for [X]" pattern: "over 25 years". ICP clarity score: 50 (above the median of 35).
Zurb fits the "Price / Value Leader" archetype with moderate confidence.
Fix These First
up to +19 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (36/100)“A visitor would think this is a b2b saas for hr that offers something that designs.”
B2B SaaS
HR
Something that designs
Quality / Accuracy
Professional
Gaps:
- -Business category is implied but not clearly stated.
- -Target audience is hinted at but not explicitly called out.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Schedule your free web audit →
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Messaging Clarity
CTA Analysis
C+ (65/100)Total CTAs
4
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
A+ (100/100)In 5 words:
System to design that
Hero
specificDesign that works
Meta Description
specificZURB is a product design company that helps organizations design better experiences through research-driven design strategy, interaction design, and branding.
ICP Clarity
C- (50/100)Detected audience
decentB2B SaaS, team
Positioning Archetype
75% confidencePrice / Value Leader
Design that works
Confidence: 75%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | zurb.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 73 | 87-14 | 87-14 | 87-14 | 86-13 |
| Clarity | 100 | 59+41 | 100 | 59+41 | 100 |
| CTA | 65 | 75-10 | 60+5 | 75-10 | 75-10 |
| ICP | 50 | 46 | 91-41 | 46 | 15+35 |
| 1st Impr. | 36 | 60-24 | 60-24 | 60-24 | 52-16 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
ZURB - Home
Word count
566
Hero text
Design that works
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Last scanned 63 days ago. Time to check if your homepage has improved.
zurb.com scored 73/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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