yesmagazine.org
60/100
Ranked #22,434 of 46,880 sites
yesmagazine.org
60/100 · #22,434 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Yesmagazine scores 60 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "YES! Solutions Journalism". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 6 CTAs, 1 of them above the fold. The primary CTA "SIGN UP" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is crystal clear — the homepage makes it obvious who this is for. Detected audience: nonprofit, Media / Content / Publishing, teacher. Role words found: "teacher". The site uses a "for [X]" pattern: "building a more just". ICP clarity score: 81 (above the median of 35).
Yesmagazine fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.
The biggest opportunities for Yesmagazine: The copy uses overused buzzwords ("solutions", "solution") that dilute the message.
Fix These First
up to +35 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Shift copy from "we" to "you"
Your above-fold copy says "we" 8x but "you" only 1x — visitors care about their problems, not yours
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
C (60/100)“A visitor would think this is a media / content / publishing for building a more just that offers solution that builds.”
Media / Content / Publishing
building a more just
solution that builds
Cost Savings / Money
Casual
Gaps:
- -Business category is implied but not clearly stated.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
SIGN UP
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "SIGN UP" vs "SIGN UP — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 8x and "you" 1x. Visitor-centric copy typically converts better.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
6
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
D- (32/100)In 5 words:
YES! Magazine
Hero
genericYES! Solutions Journalism
Meta Description
specificYES! Media is a nonprofit, independent publisher of solutions journalism for building a more just, sustainable, and compassionate world.
ICP Clarity
A+ (81/100)Detected audience
crystal-clearnonprofit, Media / Content / Publishing, teacher
Positioning Archetype
100% confidenceCommunity / Movement
YES! Solutions Journalism
Confidence: 100%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | yesmagazine.org | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 60 | 87-27 | 87-27 | 87-27 | 86-26 |
| Clarity | 32 | 59-27 | 100-68 | 59-27 | 100-68 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 81 | 46+35 | 91-10 | 46+35 | 15+66 |
| 1st Impr. | 60 | 60 | 60 | 60 | 52+8 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
YES! Magazine | Solutions Journalism
Word count
898
Hero text
YES! Solutions Journalism
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Last scanned 49 days ago. Time to check if your homepage has improved.
yesmagazine.org scored 60/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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