yahoo.com
39/100
Ranked #38,939 of 46,880 sites
yahoo.com
39/100 · #38,939 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
homepagerankings.com
Analysis
Yahoo scores 39 out of 100 on homepage messaging, earning a D grade — below average — significant gaps in clarity or targeting. Across all 30,134 sites analyzed, that's well below the median of 59. Within Developer Tools / Infrastructure, where the median is 60, Yahoo lands 21 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 9 CTAs, 1 of them above the fold. The primary CTA "U.S. warships start clearing mines in Strait of H…" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 75 (above the median of 57).
Audience targeting is unclear. Detected audience: B2B SaaS. ICP clarity score: 15 (below the median of 35).
Yahoo fits the "Premium / Quality Leader" archetype with moderate confidence. This means the homepage is leading with craft and quality signals — the positioning says 'you get what you pay for'.
On the pricing page: Enter your pricing page URL directly (try https://yahoo.com/pricing) for a full analysis.
The biggest opportunities for Yahoo: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately.
Fix These First
up to +37 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Add a CTA to your pricing page
Pricing page has no clear call-to-action — visitors can't convert
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
Simplify your above-fold copy
Grade level 37 reads like an academic paper — aim for grade 8-10
First Impression
D (40/100)“A visitor would think this is a b2b saas for someone that offers something that tests.”
B2B SaaS
Unknown
Something that tests
Cost Savings / Money
Neutral
Gaps:
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
A- (75/100)Total CTAs
9
Above Fold
1
Best CTA
Tier 2
What Do You Sell?
D (34/100)In 5 words:
Search politics
Hero
absentMeta Description
specificLatest news coverage, email, free stock quotes, live scores and video are just the beginning. Discover more every day at Yahoo!
ICP Clarity
F (15/100)Detected audience
genericB2B SaaS
Positioning Archetype
50% confidencePremium / Quality Leader
Latest news coverage, email, free stock quotes, live scores and video are jus...
Confidence: 50%
Pricing Page
F (15/100)How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | yahoo.com | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 39 | 89-50 | 88-49 | 87-48 | 87-48 |
| Clarity | 34 | 62-28 | 100-66 | 72-38 | 100-66 |
| CTA | 75 | 73 | 70+5 | 78 | 70+5 |
| ICP | 15 | 45-30 | 95-80 | 95-80 | 50-35 |
| 1st Impr. | 40 | 52-12 | 94-54 | 66-26 | 44 |
| Pricing | 15 | 95-80 | 100-85 | 95-80 | 100-85 |
What We Analyzed
Title
Yahoo | Mail, Weather, Search, Politics, News, Finance, Sports & Videos
Word count
1,512
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This report was generated recently. Make changes to your homepage, then re-scan to see your new score.
yahoo.com scored 39/100.
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