xerox.com
61/100
Ranked #20,807 of 46,880 sites
xerox.com
61/100 · #20,807 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Xerox scores 61 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Is work getting in the way of work?". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 72, Xerox is above the overall median of 36.
The page has 7 CTAs, 2 of them above the fold. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is unclear. Detected audience: B2B SaaS. ICP clarity score: 15 (below the median of 35).
Xerox fits the "Platform / Ecosystem" archetype with moderate confidence. This means the homepage is positioning as a platform others build on — emphasizing integrations, extensibility, and ecosystem over a single feature.
The biggest opportunities for Xerox: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. The copy uses overused buzzwords ("solutions", "solution") that dilute the message.
Fix These First
up to +41 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Simplify your above-fold copy
Grade level 23 reads like an academic paper — aim for grade 8-10
First Impression
D (52/100)“A visitor would think this is a b2b saas for someone that offers solution that manages.”
B2B SaaS
Unknown
solution that manages
Simplification / Ease
Professional
Gaps:
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Is work getting in the way of work?
Your current headline is generic — these alternatives name what you do for whom
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
7
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
B+ (72/100)In 5 words:
Platform to document management
Hero
genericIs work getting in the way of work?
Meta Description
specificWorkplace solutions, document management and digital printing technologies to help organizations communicate, connect and work.
ICP Clarity
F (15/100)Detected audience
genericB2B SaaS
Positioning Archetype
60% confidencePlatform / Ecosystem
Is work getting in the way of work?
Confidence: 60%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | xerox.com | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 61 | 89-28 | 88-27 | 87-26 | 87-26 |
| Clarity | 72 | 62+10 | 100-28 | 72 | 100-28 |
| CTA | 57 | 73-16 | 70-13 | 78-21 | 70-13 |
| ICP | 15 | 45-30 | 95-80 | 95-80 | 50-35 |
| 1st Impr. | 52 | 52 | 94-42 | 66-14 | 44+8 |
| Pricing | 0 | 95-95 | 100-100 | 95-95 | 100-100 |
What We Analyzed
Title
Workplace and Digital Printing Solutions | Xerox
Word count
746
Hero text
Is work getting in the way of work?
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Last scanned 13 days ago. If you've made changes, re-scan to see how your score moved.
xerox.com scored 61/100.
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