wwmt.com
41/100
Ranked #37,239 of 46,880 sites
wwmt.com
41/100 · #37,239 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Wwmt scores 41 out of 100 on homepage messaging, earning a D grade — below average — significant gaps in clarity or targeting. Across all 30,134 sites analyzed, that's well below the median of 59. Within Media / Content / Publishing, where the median is 62, Wwmt lands 21 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 54, Wwmt is above the overall median of 36.
The page has 9 CTAs. The primary CTA "Watch" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 75 (above the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2B SaaS. The site uses a "for [X]" pattern: "Kalamazoo". ICP clarity score: 45 (above the median of 35).
On the pricing page: Enter your pricing page URL directly (try https://wwmt.com/pricing) for a full analysis.
Fix These First
up to +23 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Add a CTA to your pricing page
Pricing page has no clear call-to-action — visitors can't convert
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
First Impression
D (40/100)“A visitor would think this is a b2b saas for kalamazoo that offers something that ships.”
B2B SaaS
Kalamazoo
Something that ships
None detected
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
A- (75/100)Total CTAs
9
Above Fold
0
Best CTA
Tier 2
What Do You Sell?
C (54/100)In 5 words:
System to record system for kalamazoo
Hero
absentMeta Description
specificWWMT-TV Newschannel 3 provides local news, weather forecasts, notices of events and entertainment programming for Kalamazoo, Grand Rapids, Battle Creek, South Haven, Paw Paw, Portage, Otsego, Texas Township, Oshtemo, Plainwell, Allegan, Holland, Saugatuck, Holland, Wayland, Kentwood, Middleville, Hastings, Marshall, Three Rivers, Sturgis, Constantine, Coldwater, Albion, Wyoming, Hudsonville, Allendale, Byron Center, Hudsonville, Grand Haven, Muskegon, Sparta, Rockford, Belding, Greenville, Ionia, Cedar Springs and their surrounding areas.
ICP Clarity
C- (45/100)Detected audience
decentB2B SaaS
Pricing Page
F (15/100)How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | wwmt.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 41 | 87-46 | 87-46 | 87-46 | 86-45 |
| Clarity | 54 | 59-5 | 100-46 | 59-5 | 100-46 |
| CTA | 75 | 75 | 60+15 | 75 | 75 |
| ICP | 45 | 46 | 91-46 | 46 | 15+30 |
| 1st Impr. | 40 | 60-20 | 60-20 | 60-20 | 52-12 |
| Pricing | 15 | 95-80 | 80-65 | 95-80 | 100-85 |
What We Analyzed
Title
Kalamazoo News, Weather, Sports, Breaking News
Word count
3,410
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Last scanned 49 days ago. Time to check if your homepage has improved.
wwmt.com scored 41/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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