wwd.com
39/100
Ranked #38,934 of 46,880 sites
wwd.com
39/100 · #38,934 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Wwd scores 39 out of 100 on homepage messaging, earning a D grade — below average — significant gaps in clarity or targeting. Across all 30,134 sites analyzed, that's well below the median of 59. Within Media / Content / Publishing, where the median is 62, Wwd lands 23 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 18 CTAs, 2 of them above the fold. The primary CTA "Log In Sign Up" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Media / Content / Publishing, designer. Role words found: "designer".
Wwd fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.
The biggest opportunities for Wwd: Clarity is 9 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +39 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (28/100)“A visitor would think this is a media / content / publishing for designers that offers something that designs.”
Media / Content / Publishing
designers
Something that designs
None detected
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Target audience is hinted at but not explicitly called out.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Log In Sign Up
Tying your CTA to a specific outcome increases click-through
Current
Women's Wear Daily brings you breaking news about the fashion industry, designers, celebrity trend setters, and extensi…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Log In Sign Up" vs "Log In Sign Up — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
18
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
F (27/100)In 5 words:
Manage account
Hero
absentMeta Description
genericWomen's Wear Daily brings you breaking news about the fashion industry, designers, celebrity trend setters, and extensive coverage of fashion week.
ICP Clarity
D+ (38/100)Detected audience
decentMedia / Content / Publishing, designer
Positioning Archetype
85% confidenceCommunity / Movement
Women's Wear Daily brings you breaking news about the fashion industry, desig...
Confidence: 85%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | wwd.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 39 | 87-48 | 87-48 | 87-48 | 86-47 |
| Clarity | 27 | 59-32 | 100-73 | 59-32 | 100-73 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 38 | 46-8 | 91-53 | 46-8 | 15+23 |
| 1st Impr. | 28 | 60-32 | 60-32 | 60-32 | 52-24 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
WWD – Women's Wear Daily brings you breaking news about the fashion industry, designers, celebrity trend setters, and extensive coverage of fashion week.
Word count
2,115
More in Media / Content / Publishing
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Last scanned 49 days ago. Time to check if your homepage has improved.
wwd.com scored 39/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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