wrtv.com
62/100
Ranked #18,670 of 46,880 sites
wrtv.com
62/100 · #18,670 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Wrtv scores 62 out of 100 on homepage messaging, earning a B- grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 47, Wrtv is above the overall median of 36.
The page has 5 CTAs, 3 of them above the fold. That's enough to trigger decision paralysis — when too many buttons compete for attention, visitors often click none. The primary CTA "Watch" is a value-oriented CTA — it promises a benefit, not just an action.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2B SaaS, team. Role words found: "team".
On the pricing page: Enter your pricing page URL directly (try https://wrtv.com/pricing) for a full analysis.
Fix These First
up to +38 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Reduce CTAs above the fold to one primary action
3 competing buttons cause decision paralysis — visitors click none
Add a CTA to your pricing page
Pricing page has no clear call-to-action — visitors can't convert
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
Shift copy from "we" to "you"
Your above-fold copy says "we" 4x but "you" only 1x — visitors care about their problems, not yours
First Impression
F (28/100)“A visitor would think this is a b2b saas for someone that offers something that tests.”
B2B SaaS
Unknown
Something that tests
Risk Reduction / Safety
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
The latest local, state, and national headlines that every Indianapolis resident should know about. Get the important I…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Remove all secondary CTAs above the fold — keep only one primary action
3 competing CTAs detected. Single-CTA pages typically convert 20-30% better.
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 4x and "you" 1x. Visitor-centric copy typically converts better.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
C (60/100)Total CTAs
5
Above Fold
3
Best CTA
Tier 2
What Do You Sell?
D+ (47/100)In 5 words:
Marketplace to search site
Hero
absentMeta Description
genericThe latest local, state, and national headlines that every Indianapolis resident should know about. Get the important Indy news from crime and alerts to sports highlights.
ICP Clarity
D (35/100)Detected audience
decentB2B SaaS, team
Pricing Page
F (15/100)How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | wrtv.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 62 | 87-25 | 87-25 | 87-25 | 86-24 |
| Clarity | 47 | 59-12 | 100-53 | 59-12 | 100-53 |
| CTA | 60 | 75-15 | 60 | 75-15 | 75-15 |
| ICP | 35 | 46-11 | 91-56 | 46-11 | 15+20 |
| 1st Impr. | 28 | 60-32 | 60-32 | 60-32 | 52-24 |
| Pricing | 15 | 95-80 | 80-65 | 95-80 | 100-85 |
What We Analyzed
Title
Indianapolis News and Headlines | ABC Channel 6 | WRTV - TV | TheIndyChannel.com
Word count
810
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Last scanned 63 days ago. Time to check if your homepage has improved.
wrtv.com scored 62/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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