workana.com
67/100
Ranked #11,619 of 46,880 sites
workana.com
67/100 · #11,619 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Workana scores 67 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59. Within Media / Content / Publishing, where the median is 62, Workana lands 5 points above the industry average.
The hero text reads: "From no team to top talent in 72 hours.". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 53, Workana is above the overall median of 36.
The page has 11 CTAs, 1 of them above the fold. The primary CTA "Contact" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is crystal clear — the homepage makes it obvious who this is for. Detected audience: B2B SaaS, engineer and analyst. Role words found: "engineer", "analyst", "devops", "HR", "team". The site uses a "for [X]" pattern: "technical skills". ICP clarity score: 89 (above the median of 35).
On the pricing page: Workana has a free tier, an annual billing toggle, and social proof elements. 6 tiers is a lot — the sweet spot is 2–4, otherwise buyers get overwhelmed comparing options. Too many tiers create decision fatigue. Aim for 2-4 tiers with clear differentiation.
Fix These First
up to +21 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Shift copy from "we" to "you"
Your above-fold copy says "we" 9x but "you" only 3x — visitors care about their problems, not yours
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
D (48/100)“A visitor would think this is a b2b saas for technical skills that offers something that builds.”
B2B SaaS
technical skills
Something that builds
Time Savings / Speed
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
From no team to top talent in 72 hours.
Your current headline is generic — these alternatives name what you do for whom
Current
Contact
Tying your CTA to a specific outcome increases click-through
Current
Carefully vetted for technical skills, communication, and timezone fit.
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact" vs "Contact — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 9x and "you" 3x. Visitor-centric copy typically converts better.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
11
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
C (53/100)In 5 words:
Software to test scorebenglish for technical skills
Hero
genericFrom no team to top talent in 72 hours.
Meta Description
genericCarefully vetted for technical skills, communication, and timezone fit.
ICP Clarity
A+ (89/100)Detected audience
crystal-clearB2B SaaS, engineer and analyst
Pricing Page
A+ (90/100)6 pricing tiers detected
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | workana.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 67 | 87-20 | 87-20 | 87-20 | 86-19 |
| Clarity | 53 | 59-6 | 100-47 | 59-6 | 100-47 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 89 | 46+43 | 91 | 46+43 | 15+74 |
| 1st Impr. | 48 | 60-12 | 60-12 | 60-12 | 52 |
| Pricing | 90 | 95-5 | 80+10 | 95-5 | 100-10 |
What We Analyzed
Title
Build Your Team with Latin America's A-Players | Workana
Word count
669
Hero text
From no team to top talent in 72 hours.
More in Media / Content / Publishing
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Last scanned 49 days ago. Time to check if your homepage has improved.
workana.com scored 67/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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