woodmac.com
65/100
Ranked #14,085 of 46,880 sites
woodmac.com
65/100 · #14,085 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Woodmac scores 65 out of 100 on homepage messaging, earning a B- grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "Intelligence Connected". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 62, Woodmac is above the overall median of 36.
The page has 6 CTAs, 3 of them above the fold. The primary CTA "Contact us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Agency / Professional Services, team. Role words found: "team".
Woodmac fits the "Community / Movement" archetype with moderate confidence. This means the homepage is rallying users around a mission or identity, not just a product.
The biggest opportunities for Woodmac: The copy uses overused buzzwords ("empower", "solutions", "solution") that dilute the message.
Fix These First
up to +36 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Shift copy from "we" to "you"
Your above-fold copy says "we" 15x but "you" only 2x — visitors care about their problems, not yours
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Simplify your above-fold copy
Grade level 78 reads like an academic paper — aim for grade 8-10
First Impression
D (52/100)“A visitor would think this is a agency / professional services for someone that offers solution that connects.”
Agency / Professional Services
Unknown
solution that connects
Visibility / Insights
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Intelligence Connected
Your current headline is generic — these alternatives name what you do for whom
Current
Contact us
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact us" vs "Contact us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 15x and "you" 2x. Visitor-centric copy typically converts better.
Messaging Clarity
CTA Analysis
C (57/100)Total CTAs
6
Above Fold
3
Best CTA
Tier 3
What Do You Sell?
C (62/100)Hero
genericIntelligence Connected
Meta Description
specificEmpower strategic decision-making in global natural resources with quality data, analysis and advice. Discover the latest insights and reports online.
ICP Clarity
D (35/100)Detected audience
decentAgency / Professional Services, team
Positioning Archetype
65% confidenceCommunity / Movement
Intelligence Connected
Confidence: 65%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | woodmac.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 65 | 87-22 | 87-22 | 87-22 | 86-21 |
| Clarity | 62 | 59 | 100-38 | 59 | 100-38 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 35 | 46-11 | 91-56 | 46-11 | 15+20 |
| 1st Impr. | 52 | 60-8 | 60-8 | 60-8 | 52 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
Wood Mackenzie | Data & analytics solutions
Word count
1,821
Hero text
Intelligence Connected
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Last scanned 63 days ago. Time to check if your homepage has improved.
woodmac.com scored 65/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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