wmur.com
58/100
Ranked #25,410 of 46,880 sites
wmur.com
58/100 · #25,410 of 46,880
homepagerankings.com
Nonprofit / NGO Benchmarks
How you compare to 468 Nonprofit / NGO sites
Gray line = Nonprofit / NGO median
Analysis
Wmur scores 58 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "WMUR News 9 - NH News, Weather". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 10 CTAs, 4 of them above the fold. That's enough to trigger decision paralysis — when too many buttons compete for attention, visitors often click none. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next. CTA effectiveness score: 42 (below the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Media / Content / Publishing, team. Role words found: "team".
Wmur fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.
The biggest opportunities for Wmur: CTAs are causing decision paralysis — reduce to one primary action above the fold.
Fix These First
up to +53 ptsRanked by estimated impact on your overall score
Reduce CTAs above the fold to one primary action
4 competing buttons cause decision paralysis — visitors click none
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Shift copy from "we" to "you"
Your above-fold copy says "we" 5x but "you" only 0x — visitors care about their problems, not yours
First Impression
F (28/100)“A visitor would think this is a media / content / publishing for someone that offers something that tests.”
Media / Content / Publishing
Unknown
Something that tests
Status / Identity / Belonging
Playful
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
WMUR News 9 - NH News, Weather
Your current headline is generic — these alternatives name what you do for whom
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
Current
Get the top New Hampshire news of the day. With the latest Manchester news, weather and sports, WMUR is your local news…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Remove all secondary CTAs above the fold — keep only one primary action
4 competing CTAs detected. Single-CTA pages typically convert 20-30% better.
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 5x and "you" 0x. Visitor-centric copy typically converts better.
Messaging Clarity
CTA Analysis
D+ (42/100)Total CTAs
10
Above Fold
4
Best CTA
Tier 3
What Do You Sell?
D+ (39/100)In 5 words:
Search news
Hero
genericWMUR News 9 - NH News, Weather
Meta Description
genericGet the top New Hampshire news of the day. With the latest Manchester news, weather and sports, WMUR is your local news leader.
ICP Clarity
D (35/100)Detected audience
decentMedia / Content / Publishing, team
Positioning Archetype
100% confidenceCommunity / Movement
WMUR News 9 - NH News, Weather
Confidence: 100%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Nonprofit / NGO sites in the index
| Dimension | wmur.com | marathondatac… | clubexpress.c… | trustandwill.… | webcurate.co |
|---|---|---|---|---|---|
| Overall | 58 | 80-22 | 78-20 | 78-20 | 78-20 |
| Clarity | 39 | 100-61 | 72-33 | 87-48 | 72-33 |
| CTA | 42 | 80-38 | 70-28 | 60-18 | 79-37 |
| ICP | 35 | 15+20 | 58-23 | 53-18 | 40-5 |
| 1st Impr. | 28 | 52-24 | 48-20 | 28 | 20+8 |
| Pricing | 0 | 100-100 | 95-95 | 95-95 | 70-70 |
What We Analyzed
Title
Manchester, New Hampshire News and Weather - WMUR Channel 9
Word count
1,047
Hero text
WMUR News 9 - NH News, Weather
More in Nonprofit / NGO
View Nonprofit / NGO benchmarks →Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
wmur.com scored 58/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
Work with us