wired.com
66/100
Ranked #13,104 of 46,880 sites
wired.com
66/100 · #13,104 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Wired scores 66 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "WIRED". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 18 CTAs. The primary CTA "What's in Hasan Piker's Streaming Starter Pack" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 75 (above the median of 57).
Audience targeting is unclear. Detected audience: Media / Content / Publishing. ICP clarity score: 15 (below the median of 35).
Wired fits the "Price / Value Leader" archetype with moderate confidence.
On the pricing page: Wired has a free tier, an annual billing toggle, social proof elements, and an FAQ section. 3 pricing tiers is a solid structure. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
The biggest opportunities for Wired: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +30 ptsRanked by estimated impact on your overall score
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Close first-impression gaps
Visitors can't quickly tell who it's for and why it matters — those signals should be above the fold
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
F (20/100)“A visitor would think this is a media / content / publishing for someone that offers something that tests.”
Media / Content / Publishing
Unknown
Something that tests
None detected
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
WIRED
Your current headline is generic — these alternatives name what you do for whom
Current
We bring you the future as it happens. From the latest in science and technology to the big stories in business and cul…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
A- (75/100)Total CTAs
18
Above Fold
0
Best CTA
Tier 2
What Do You Sell?
D (37/100)Hero
genericWIRED
Meta Description
genericWe bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.
ICP Clarity
F (15/100)Detected audience
genericMedia / Content / Publishing
Positioning Archetype
75% confidencePrice / Value Leader
WIRED
Confidence: 75%
Pricing Page
A+ (100/100)3 pricing tiers detected
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | wired.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 66 | 87-21 | 87-21 | 87-21 | 86-20 |
| Clarity | 37 | 59-22 | 100-63 | 59-22 | 100-63 |
| CTA | 75 | 75 | 60+15 | 75 | 75 |
| ICP | 15 | 46-31 | 91-76 | 46-31 | 15 |
| 1st Impr. | 20 | 60-40 | 60-40 | 60-40 | 52-32 |
| Pricing | 100 | 95+5 | 80+20 | 95+5 | 100 |
What We Analyzed
Title
WIRED - The Latest in Technology, Science, Culture and Business | WIRED
Word count
1,092
Hero text
WIRED
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Last scanned 13 days ago. If you've made changes, re-scan to see how your score moved.
wired.com scored 66/100.
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