wikimedia.org
39/100
Ranked #38,541 of 46,880 sites
wikimedia.org
39/100 · #38,541 of 46,880
homepagerankings.com
Nonprofit / NGO Benchmarks
How you compare to 468 Nonprofit / NGO sites
Gray line = Nonprofit / NGO median
homepagerankings.com
Analysis
Wikimedia scores 39 out of 100 on homepage messaging, earning a D+ grade — mixed. Across all 30,134 sites analyzed, that's well below the median of 59. Within Nonprofit / NGO, where the median is 62, Wikimedia lands 23 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 54, Wikimedia is above the overall median of 36.
The page has 14 CTAs, 14 of them above the fold. That's enough to trigger decision paralysis — when too many buttons compete for attention, visitors often click none. The primary CTA "WikipediaThe Free Encyclopedia" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next. CTA effectiveness score: 47 (below the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: non-profit, Nonprofit / NGO. The site uses a "for [X]" pattern: "everyone". ICP clarity score: 53 (above the median of 35).
Wikimedia fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.
The biggest opportunities for Wikimedia: CTAs are causing decision paralysis — reduce to one primary action above the fold.
Fix These First
up to +45 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Reduce CTAs above the fold to one primary action
14 competing buttons cause decision paralysis — visitors click none
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (28/100)“A visitor would think this is a nonprofit / ngo for someone that offers something that creates.”
Nonprofit / NGO
Unknown
Something that creates
Cost Savings / Money
Playful
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
WikipediaThe Free Encyclopedia
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Remove all secondary CTAs above the fold — keep only one primary action
14 competing CTAs detected. Single-CTA pages typically convert 20-30% better.
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Messaging Clarity
CTA Analysis
D+ (47/100)Total CTAs
14
Above Fold
14
Best CTA
Tier 3
What Do You Sell?
C- (54/100)Hero
absentMeta Description
specificThe Wikimedia movement is a global community of people, projects, and activities working together to create and share knowledge freely.
ICP Clarity
C- (53/100)Detected audience
decentnon-profit, Nonprofit / NGO
Positioning Archetype
100% confidenceCommunity / Movement
The Wikimedia movement is a global community of people, projects, and activit...
Confidence: 100%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Nonprofit / NGO sites in the index
| Dimension | wikimedia.org | marathondatac… | clubexpress.c… | trustandwill.… | webcurate.co |
|---|---|---|---|---|---|
| Overall | 39 | 80-41 | 78-39 | 78-39 | 78-39 |
| Clarity | 54 | 100-46 | 72-18 | 87-33 | 72-18 |
| CTA | 47 | 80-33 | 70-23 | 60-13 | 79-32 |
| ICP | 53 | 15+38 | 58-5 | 53 | 40+13 |
| 1st Impr. | 28 | 52-24 | 48-20 | 28 | 20+8 |
| Pricing | 0 | 100-100 | 95-95 | 95-95 | 70-70 |
What We Analyzed
Title
Wikimedia
Word count
182
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Last scanned 20 days ago. If you've made changes, re-scan to see how your score moved.
wikimedia.org scored 39/100.
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