wikiloc.com
67/100
Ranked #11,612 of 46,880 sites
wikiloc.com
67/100 · #11,612 of 46,880
homepagerankings.com
B2C SaaS / Consumer App Benchmarks
How you compare to 3,549 B2C SaaS / Consumer App sites
Gray line = B2C SaaS / Consumer App median
Analysis
Wikiloc scores 67 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "Trails of the World". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 72, Wikiloc is above the overall median of 36.
The page has 2 CTAs, 1 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Sign up" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2C SaaS / Consumer App. The site uses a "for [X]" pattern: "mountain hiking treks". ICP clarity score: 45 (above the median of 35).
Wikiloc fits the "Premium / Quality Leader" archetype with high confidence. This means the homepage is leading with craft and quality signals — the positioning says 'you get what you pay for'.
Fix These First
up to +31 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Simplify your above-fold copy
Grade level 17 reads like an academic paper — aim for grade 8-10
First Impression
C (60/100)“A visitor would think this is a b2c saas / consumer app for mountain hiking treks that offers app that tracks.”
B2C SaaS / Consumer App
mountain hiking treks
app that tracks
Visibility / Insights
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Trails of the World
Your current headline is generic — these alternatives name what you do for whom
Current
Sign up
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Sign up" vs "Sign up — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
B- (62/100)Total CTAs
2
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
B+ (72/100)In 5 words:
App to map record for mountain hiking
Hero
genericTrails of the World
Meta Description
specificFind the best outdoor trails for mountain hiking treks, bike tour itineraries, MTB rides, and up to 80 activities. Discover the most beautiful places in the world, download GPS tracks and follow the top routes on a map. Record your own trail from the app, upload it and share it with the community.
ICP Clarity
C- (45/100)Detected audience
decentB2C SaaS / Consumer App
Positioning Archetype
100% confidencePremium / Quality Leader
Trails of the World
Confidence: 100%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other B2C SaaS / Consumer App sites in the index
| Dimension | wikiloc.com | traveljoy.com | sendcloud.com | brainstormfor… | newzenler.com |
|---|---|---|---|---|---|
| Overall | 67 | 89-22 | 88-21 | 87-20 | 87-20 |
| Clarity | 72 | 59+13 | 72 | 87-15 | 72 |
| CTA | 62 | 85-23 | 85-23 | 60 | 90-28 |
| ICP | 45 | 58-13 | 90-45 | 84-39 | 90-45 |
| 1st Impr. | 60 | 78-18 | 52+8 | 40+20 | 40+20 |
| Pricing | 0 | 80-80 | 80-80 | 0 | 100-100 |
What We Analyzed
Title
Wikiloc | Trails of the World
Word count
394
Hero text
Trails of the World
More in B2C SaaS / Consumer App
View B2C SaaS / Consumer App benchmarks →Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
wikiloc.com scored 67/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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