wikihow.com
59/100
Ranked #23,990 of 46,880 sites
wikihow.com
59/100 · #23,990 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Wikihow scores 59 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Welcome to wikiHow, the most trusted how-to site on the internet.". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 46, Wikihow is above the overall median of 36.
The page has 10 CTAs, 4 of them above the fold. The primary CTA "Log in / Sign up" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Education / EdTech. The site uses a "for [X]" pattern: "everything you want to know". ICP clarity score: 45 (above the median of 35).
Wikihow fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.
Fix These First
up to +27 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
D (40/100)“A visitor would think this is a education / edtech for everything you want to know that offers something unclear.”
Education / EdTech
everything you want to know
Unknown
Cost Savings / Money
Playful
Gaps:
- -Business category is implied but not clearly stated.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Welcome to wikiHow, the most trusted how-to site on the internet.
Your current headline is generic — these alternatives name what you do for whom
Current
Log in / Sign up
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Log in / Sign up" vs "Log in / Sign up — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
10
Above Fold
4
Best CTA
Tier 3
What Do You Sell?
C- (46/100)In 5 words:
Learn how for everything you
Hero
genericWelcome to wikiHow, the most trusted how-to site on the internet.
Meta Description
specificLearn how to do anything with wikiHow, the world's most popular how-to website. Easy, well-researched, and trustworthy instructions for everything you want to know.
ICP Clarity
C- (45/100)Detected audience
decentEducation / EdTech
Positioning Archetype
100% confidenceCommunity / Movement
Welcome to wikiHow, the most trusted how-to site on the internet.
Confidence: 100%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | wikihow.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 59 | 87-28 | 87-28 | 87-28 | 86-27 |
| Clarity | 46 | 59-13 | 100-54 | 59-13 | 100-54 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 45 | 46 | 91-46 | 46 | 15+30 |
| 1st Impr. | 40 | 60-20 | 60-20 | 60-20 | 52-12 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
wikiHow: How-to instructions you can trust.
Word count
1,872
Hero text
Welcome to wikiHow, the most trusted how-to site on the internet.
More in Media / Content / Publishing
View Media / Content / Publishing benchmarks →Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
wikihow.com scored 59/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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