widerplanet.com
61/100
Ranked #20,236 of 46,880 sites
widerplanet.com
61/100 · #20,236 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Widerplanet scores 61 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Artist Company". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 1 CTA, 1 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is unclear. Detected audience: Audience not defined on the page. ICP clarity score: 0 (below the median of 35).
Widerplanet fits the "Premium / Quality Leader" archetype with moderate confidence. This means the homepage is leading with craft and quality signals — the positioning says 'you get what you pay for'.
The biggest opportunities for Widerplanet: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately.
Fix These First
up to +50 ptsRanked by estimated impact on your overall score
Add a "for [specific audience]" pattern to your hero
Visitors can't tell if this product is for them — specificity wins trust
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Shift copy from "we" to "you"
Your above-fold copy says "we" 8x but "you" only 1x — visitors care about their problems, not yours
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
F (28/100)“A visitor would think this is a b2b saas for someone that offers something that plans.”
B2B SaaS
Unknown
Something that plans
Visibility / Insights
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Artist Company
Your current headline is generic — these alternatives name what you do for whom
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
Current
Targeted Advertising Service Based on Big Data “TargetingGates™ ”
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding "for Audience not defined on the page" to your hero or subheadline
Naming your audience explicitly increases relevance. Visitors self-qualify faster when they see themselves.
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 8x and "you" 1x. Visitor-centric copy typically converts better.
Messaging Clarity
CTA Analysis
C (62/100)Total CTAs
1
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
D+ (43/100)In 5 words:
Platform to search results
Hero
genericArtist Company
Meta Description
genericTargeted Advertising Service Based on Big Data “TargetingGates™ ”
ICP Clarity
F (0/100)Detected audience
absentAudience not defined on the page
Positioning Archetype
75% confidencePremium / Quality Leader
Artist Company
Confidence: 75%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | widerplanet.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 61 | 87-26 | 87-26 | 87-26 | 86-25 |
| Clarity | 43 | 59-16 | 100-57 | 59-16 | 100-57 |
| CTA | 62 | 75-13 | 60 | 75-13 | 75-13 |
| ICP | 0 | 46-46 | 91-91 | 46-46 | 15-15 |
| 1st Impr. | 28 | 60-32 | 60-32 | 60-32 | 52-24 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
WiderPlanet
Word count
343
Hero text
Artist Company
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Last scanned 63 days ago. Time to check if your homepage has improved.
widerplanet.com scored 61/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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