which.co.uk
68/100
Ranked #9,857 of 46,880 sites
which.co.uk
68/100 · #9,857 of 46,880
homepagerankings.com
B2C SaaS / Consumer App Benchmarks
How you compare to 3,549 B2C SaaS / Consumer App sites
Gray line = B2C SaaS / Consumer App median
Analysis
Which.co.uk scores 68 out of 100 on homepage messaging, earning a B grade — good messaging with some areas to tighten up. Across all 30,134 sites analyzed, that's above the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 13 CTAs, 7 of them above the fold. That's enough to trigger decision paralysis — when too many buttons compete for attention, visitors often click none. The primary CTA "Sign up for our free Greener Living newsletter" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2C SaaS / Consumer App. The site uses a "for [X]" pattern: "your needs". ICP clarity score: 45 (above the median of 35).
Which.co.uk fits the "Premium / Quality Leader" archetype with high confidence. This means the homepage is leading with craft and quality signals — the positioning says 'you get what you pay for'.
On the pricing page: Enter your pricing page URL directly (try https://which.co.uk/pricing) for a full analysis.
Fix These First
up to +41 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Reduce CTAs above the fold to one primary action
7 competing buttons cause decision paralysis — visitors click none
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Add a CTA to your pricing page
Pricing page has no clear call-to-action — visitors can't convert
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
First Impression
D (40/100)“A visitor would think this is a b2c saas / consumer app for your needs that offers something that tests.”
B2C SaaS / Consumer App
your needs
Something that tests
None detected
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Sign up for our free Greener Living newsletter
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Remove all secondary CTAs above the fold — keep only one primary action
7 competing CTAs detected. Single-CTA pages typically convert 20-30% better.
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
C- (52/100)Total CTAs
13
Above Fold
7
Best CTA
Tier 3
What Do You Sell?
D (40/100)In 5 words:
Log injoinmy for you reviewing
Hero
absentMeta Description
specificWhich? works for you reviewing products and services, so that you make the best purchase decisions for your needs.
ICP Clarity
D+ (45/100)Detected audience
decentB2C SaaS / Consumer App
Positioning Archetype
100% confidencePremium / Quality Leader
Which? works for you reviewing products and services, so that you make the be...
Confidence: 100%
Pricing Page
F (15/100)How You Compare
vs. other B2C SaaS / Consumer App sites in the index
| Dimension | which.co.uk | traveljoy.com | sendcloud.com | brainstormfor… | newzenler.com |
|---|---|---|---|---|---|
| Overall | 68 | 89-21 | 88-20 | 87-19 | 87-19 |
| Clarity | 40 | 59-19 | 72-32 | 87-47 | 72-32 |
| CTA | 52 | 85-33 | 85-33 | 60-8 | 90-38 |
| ICP | 45 | 58-13 | 90-45 | 84-39 | 90-45 |
| 1st Impr. | 40 | 78-38 | 52-12 | 40 | 40 |
| Pricing | 15 | 80-65 | 80-65 | 0+15 | 100-85 |
What We Analyzed
Title
Which? | Expert testing, reviews and advice - Which?
Word count
733
More in B2C SaaS / Consumer App
View B2C SaaS / Consumer App benchmarks →Track Your Progress
Last scanned 63 days ago. Time to check if your homepage has improved.
which.co.uk scored 68/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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